Daja Brand Refresh
Daja operates multiple canteens offering affordable rice meals, hot foods, and beverages. They provide bulk and advanced orders as well as catering services.
Industry
Food Services
Service
Brand Design
Visual Identity
The Brand
Daja is a warm and welcoming food service brand that operates multiple canteens offering affordable rice meals, beverages, and catering services. Rooted in Filipino culture and inspired by its name from a rural barangay in Aklan, the brand embodies comfort, community, and accessibility. With a focus on health, quality, and hospitality, Daja is now refreshing its identity to expand its presence and connect with a wider audience.
The Challenge
As Daja looked to grow beyond its canteens and strengthen its presence online, their existing brand identity no longer fully reflected their warmth, accessibility, and community-driven values. The challenge was to refresh the brand in a way that modernized its look and feel while staying authentic to its Filipino roots. The goal was to create a cohesive identity that could connect with a wider audience, increase visibility on social media, and set the foundation for future expansion.
The Result
The rebrand gave Daja a refreshed identity that balances modern appeal with its Filipino roots. A new logo system, versatile color palette, and refined typography created a cohesive look that communicates warmth, accessibility, and trust. With clear guidelines and adaptable applications across digital and print, the updated brand positions Daja to expand its presence, engage a wider audience, and deliver on its promise of “Connecting through kind service.”
Mark was really easy to work with. He is very good at communicating his own insight while at the same time prioritizing what the client needs. He responds promptly, and you can clearly see his passion in his work. I would be more than happy to hire him again.
Jay Itulid
Daja | Chief Executive Officer
